Monday, June 13, 2011, Hotel Golf Concordia Hall, 16:00 - 17:30

Research Track:
Social Media and Web 2.0 I


Chair:
Hans-Dieter Zimmermann, Professor
FHS St. Gallen, University of Applied Sciences, Switzerland
 

Presenters:
Analytical Social CRM: Concept and Tool Support
Olaf Reinhold, Professor
University of Leipzig, Germany
Rainer Alt, Professor
University of Leipzig, Germany

The Impact of Social Networking Sites on the Employer-Employee Relationship
Malte Martensen
ESCP Europe Wirtschaftshochschule Berlin, Germany
Kathrin Börgmann, Research Assistant
ESCP Europe Wirtschaftshochschule Berlin, Germany
Markus Bick, Professor
ESCP Europe Wirtschaftshochschule Berlin, Germany

Habit Formation in Twitter
Ivy Liu
Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong
Christy Cheung
Department of Finance & Decision Sciences, School of Business, Hong Kong Baptist University, Hong Kong
Matthew Lee
Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong

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