Wednesday, June 18, 2008, Hotel Golf Jupiter 2, 9:00 - 10:30 

Chair:
Timber Haaker
Telematica Instituut, The Netherlands

Presenters:
An Empirical Examination of the Relation between Bids and Positions of Ads in Sponsored Search
Tanja Stepanchuk
Department of Marketing, School of Business and Economics, University of Frankfurt, Germany

Analyzing the Added Value of Electronic Intermediaries in the Dutch Health Care Sector
Benjamin Rensmann
Martin Smits, Associate Professor
Information Systems and Management, Tilburg University, The Netherlands

From Consumer Preferences towards Buying Decisions:
Conjoint Analysis as Preference Measuring Method in Product Recommender Systems
Michael Scholz
University of Passau, Germany