Value Creation in Consumer-Oriented Websites PDF Print E-mail

Tuesday, June 5, 2007, Hotel Golf Venera, 14.00 - 15.30

Chair
M. Lynne Markus, John W. Poduska, Sr. Professor of Information Management
Management Department, Bentley College, United States & 2007 Bled eConference Research Track Chair

Presenters
Controlling your brand: Contractual restrictions placed by Internet retailers on affiliate marketing activities in Spain
Paul Fox
Jonathan Wareham

ESADE, Spain

Exploring Business Model Dynamics - The case of digital music
Richard Tee
TNO ICT & IBBT-SMIT, The Netherlands

Business Value of IT Investment: The Case of a Low Cost Airline’s Website
Marta Aranyossy
Corvinus University of Budapest, Hungary

 
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